Founded in 1919, Bialetti Industrie has achieved leadership in the markets it has entered through a healthy and perfect growth strategy, and has gained a reputation for its comprehensive and high quality product portfolio. As of 2010, with its strategic business acquisitions and effective business model, it offers its products to more than 90 countries. Coffee had been popularised across Italy in the early 20th century due to the rise of the coffee shop and most Italians were keen to get the same intense flavours at home.